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1.The client completed an interactive design brief.
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2.Our über-talented designers created dozens of unique designs.
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LET ME TELL YOU ABOUT US:
Jigsaw (www.jigsaw.com) is a directory of company and contact records that is built by a community of over 1MM business professionals. (Think Wikipedia for business directories). Go check out the site for a better understanding (www.jigsaw.com).
HERE IS WHAT WE NEED:
We need a logo that we can use on all branded material for a large conference that Jigsaw is hosting this summer for our members, customers, partners and sales people in general. It is called the Jigsaw Sales Jam. We will have a Sales Jam website and would like to brand all printed, email, and web marketing materials with the new logo. If all goes well, this conference will take on a life of its own, but for now we need to roughly match the colors and feel of the Jigsaw branding and logo. Like with Jigsaw, it is important that this conference be seen as fun, but with lots of business value so it isnt ignored as a boondoggle. This event is also going to be a top shelf event with a golf event, poker tournament, top level keynote speaker- we want to give it an exclusive, success oriented feel.
OUR TARGET AUDIENCE IS:
The main audience will be salespeople looking to gain knowledge that will give them an advantage hitting their goals, network, be associated with successful people in their industry and have fun. In addition, there will be Jigsaw customers/members/partners that are mostly sales people, with a lot of recruiters, marketers and small business owners mixed in. We want them think of Jigsaw as disruptive, fun, but NOT silly or adolescent. We compete with big, "old school" brands in the information industry. We want to be viewed as clearly different - light and fun, but also as a successful company that can be taken seriously.
WE LIKE THESE DESIGNS:
I'll add this as i find examples.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Please keep within shouting distance of the www.jigsaw.com branding, but other than that let your mind run with the thought of fun, successful,people coming together to learn about how to get and stay on top in a competitive world.
Please have "Jigsaw" and "Sales Jam" written somewhere, or suggest how we integrate that into the logo.
Have fun with all elements, but not cartoony on one end of the spectrum or staid and conservative on the other.
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