• Award$1200
  • Entries544
  • Creatives95



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Creative Brief

Who are you?

We are jewelry company in the US which specializes in fine antique and vintage jewelry, and unique antique style jewelry designs. We have over 4,000 products.

Our jewelry is made of precious metals (silver, gold and platinum) and our items feature genuine diamonds and natural colored gemstones.

The majority of the new jewelry items we sell are antique style, unique, designed by us and created by our jewelers, finished by hand, and exclusively sold by our company. The style of our products is typical of jewelry designs from 1900 to the present day.

Our jewelry items range in price from $100 to $5,000.

You can learn more about us and view our online store at: http://www.antiquejewelrymall.com/

What do you need?

We need a logo for the header for all of the pages of our store which says who we are and represents what our business is.
We need our logo to be the following:

+ Easy to read
+ Clean
+ Trustworthy
+ Classic
+ Unique as our products are
+ Not too feminine, as at least 1/2 of our shoppers are men buying jewelry gifts

The logo can be up to 80 pixels high.

Who Is Your Audience?

Our audience is diverse and is usually made up of the following types of customers:

+ Men purchasing engagement rings and other jewelry gifts
+ Women looking at engagement rings and vintage jewelry styles (rings, necklaces, earrings, etc.) for personal use
+ Men and women buying wedding rings
+ Buyers of corporate gifts such as sterling silver cufflinks

We want to give buyers an impression of classic style, quality, trustworthiness, and uniqueness, as our products are not sold anywhere else.


We Like These Examples

We like slightly desaturated colors, and blue hues in particular. We do not like script fonts, or hard to read fonts.

We Absolutely Must Have

Antique Jewelry Mall (our company name - these words need to be clearly readable)
Unique Vintage Jewelry Designs (these words can be in a smaller font)



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