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LET ME TELL YOU ABOUT US:

We are a specialty coffee & tea store in Salem, MA. We pride ourselves in offering expertly crafted drinks prepared by professional baristas so in that sense we are more upper scale than a Starbucks, Dunkin Donuts etc but we keep a laid back, relaxing and unpretentious atmosphere in our stores. Please visit our website, www.jaho.com for more info on our company and history.

HERE IS WHAT WE NEED:

We would like to redesign our logo. The only stipulation is that you must keep the face contour in your redesign without changing it. All other elements you are free to refine, discard and play with as you wish. We would like to especially improve the type and font layout of our logo so it has more impact and so it can be used on its own without the logo. We'd like a finished product that conveys quality, stands out and has a sense of fun and mystery.

Please keep in mind that the logo should be something we can use in the outside signs of our stores, our coffee cups, business cards etc.

OUR TARGET AUDIENCE IS:

Coffee and tea enthusiasts, young and old.

WE LIKE THESE DESIGNS:

http://www.zokacoffee.com/site/logo_zoka...

http://www.inversehalo.com/Starbucks%20l...

http://farm1.static.flickr.com/56/155731...

http://www.joko.co.jp/server/group/image...

http://www.canele.com.sg/index.html

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

You must keep the face contour of the existing logo without any changes in your redesign. Anything else, type, font, coffee cup, circle you may change as you like. We would like a stronger font & type layout which complements the logo but could also be used on its own without the logo. The current logo is black and white which is fine but if you'd like to play around with colors feel free to do so.

Please keep in mind that the logo should be something we can use in the outside signs of our stores, our coffee cups, business cards etc.

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