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Background

Industry

Fashion

About Your Company

Jade Rose is a boutique bridal robes & sleepwear. Initially focusing on robes for everyday wear and in particular a beautiful bridal range, we will also be expanding into sleepwear and playsuits. We offer a beautiful selection of personalised robes (and soon sleepwear) for Brides and their bridal party for the morning of the wedding. They come in a range of colours and can be personalised with monogram embroidery in our customers' words of choice. We also provide a range of everday-wear robes. We provide new fabrics and colours every season, though the style and cut of the robe remains the same. Many of our robes are also available as children's dressing gowns.
The products are high quality and tailored however are at an accessible price point.
Our target audience is women between 18 and 40 (but we may branch out into mens at a later stage).
We believe there will be more traction in the bridal range, however don't want to limit the brand to being "too bridal".

Execution

Logo Usage
  • Clothing

  • Screen / Digital

  • Print

  • Signage

Preferred Logo Style
  • No Preference

  • Image Only

  • Text Only

  • Image + Text

Preferred Fonts
  • Mono

  • Serif

  • No Preference

Colors to Explore

Designer

Logo Text

Jade Rose

Top 3 Things

Boutique/unique, timeless, warmth/homely, refined

Vision

It needs to be clear and indentifiable to Jade Rose. Timeless and applicable to both Bridal and everyday-wear settings.
It should be clean and clear, without bright colours. Pastels and softer tones would be more in line with the vision we have for the brand.
We would prefer a clean and simple logo over something more complicated and detailed.
Be aware that the logo will also be used in clothes as well as corporate collaterals including website.

Additional Info

Materials

Contract
Files

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