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Tell us what you need

What is the exact name you would like in your logo?

JACKS - STRAPLINE CHICKEN AND CHIPS

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

JACKS is a fast food fried chicken and chips concept. we are aiming more towards the casual /fast market so the brand needs to stand out for quality and service and needs to be perceived as upmarket.
Also our aim is the association of name JACKS to the brand. we want to create a fictitious character that goes by the name of JACKS who is associated with various businesses, events, white collar crimes throughout history but no one knows his exact identity. the character needs to be designed as a sketch that portrays an image of an intellectual gentleman with a mask that covers his identity.

What logo styles do you like (image + text, image only, text only, etc.)

we already use a logo which is attached.
the logo needs to be in black and white with hint of burgundy (blood red colour). we want to create a character for JACKS as a sketch to go with current logo and perhaps the current logo refined.
we ONLY want to use three colours i.e. back, white and burgundy so no other colours should be used.

Do you have any other info or links you want to share?

we are building the concept on the character of JACKS as someone who is anonymous and his name is associated with creativity and genius. the idea behind promoting a character rather than food is perception that because its JACKS chicken and chips it must be better than anything else available in the market.

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