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LET ME TELL YOU ABOUT US:

J Ellison is a Film/Video production company. Services include Crewing and Rentals and specializes in Lighting and Camera-work.

HERE IS WHAT WE NEED:

What we need is a logo. It will be used on the website, business cards, and letterhead. The company name is J Ellison, but interested in using a smaller space between the J & E. Some current uses have the J and E overlapped into one character. The tag line is HD Production and Rentals.

OUR TARGET AUDIENCE IS:

Our customers are the hip and intelligent creative-types. We would also like to appear hip yet professional, intelligent, and creative.

WE LIKE THESE DESIGNS:

We like; black and white, clean lines, silhouettes, and sans serif fonts. We like white on a black background, but the logo should have definitive edges so as to be used on white paper-stock. The logo should have a splash of color, maybe 10% overall. The existing website is a good resource for style preferences and company info (it was NOT professionally designed, so don't follow it too closely).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want to see color bars or pictures of cameras. We would like to have some imagery incorporated besides just treated text. We are located in Chicago and would like to see a very subtle homage to the city. We specialize in cameras and lighting and would like to see that incorporated. A possible theme could incorporate f-stops numbers and binary code ( 2 2.8 4 5.6 8 11 0110101001000101 ). It's just an idea so if it doesn't work out, don't worry about it!

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