• Award$200
  • Entries13
  • Creatives6

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Background

Industry

Retail

About Your Company

Convenience store chain in Missouri. Brand identifiers-modern, progressive, friendly, genuine. Target audience for this project is our store managers. Blue collar. Down to earth. Working class.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

Preferred Logo Style
  • Image + Text

Preferred Fonts
  • Mono

  • Serif

  • Sans-serif

  • Block Serif

Colors to Explore

Designer

Logo Text

It's Your Ship

Top 3 Things

Ownership, leadership, fun

Vision

compact, clean

Additional Info

We are having a meeting for all of our Break Time convenience store managers. The theme of the meeting is "It's Your Ship". The meeting will be a business meeting but will include some fun too. We want to drive home the point that our managers are the captain of their ship. We want them to take ownership of their store and what goes on with their employees, their sales, their promotion execution, their customer service. We need a logo for our meeting materials (agenda, handouts, powerpoints). the tone of It's Your Ship will be more like a Navy ship and less like a cruise ship. No real preference on a color scheme for the logo but our brand colors are pantone 199, 7462, 297, 549, 5455

Materials

Contract
Files

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