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1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
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- The client reviews & gives feedback.
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3.The client picked the winning design and received final files.
- Collaborate with the winning designer.
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What is the exact name you would like in your logo?
What is your industry?
Information Technology (IT)
Describe the target audience for your logo
Axis Point is a service that is designed to be used by all types of people all around the world.. Because of this, we are looking for a logo that resonates with a wide audience: old and young, of both sexes, and of any nationality.
What are the top 3 things you would like to communicate through your logo?
We would like the logo to convey user-friendliness there is beauty in simplicity. High-technology can be intimidating, but we would like customers who see our logo to gain a sense of accessibility and comfort in our technology to simplify their lives; not complicate it.
Although we want the logo to evoke a sense of simplicity, we would still like to convey that behind the scenes, there is a great deal of careful thought and advanced technology being put in to the services we offer.
When people see our logo, they should be reaffirmed in our company's stability and permanence within the rapidly-changing technology industry.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Image and text with the ability for the image to be recognized in isolation. Also, if one or two (the A or AP) letters of the name could be extracted, like facebook or twitter, all the better. However, this is not required.
What colors do you want to see in your logo?
Within the company, we have had a request to experiment with the color combination of blue/gray/white. However, this is not intended to be limiting. We would ultimately like you to express your creativity and exercise your professional judgement. If we like your overall design, we may ask for a resubmission using different colors along the way during the contest.
What colors do you NOT want to see in your logo?
Loud, obnoxious, or neon colors.
Where will your logo be used (print, website, etc.)?
Web; phone applications; printed materials.
Do you have other info or links you want to share?
People all over the world will use this service everyday, through the web and their smartphones. It is intended to be a convenient companion for them to organize and manage things in their daily life (a central access point). Thus, it is important that the logo be designed with heavy public exposure in mind.
The attached file "Axis Sample.png" is intended as a reference to one of the inspiration ideas we had. The name Axis Point refers to the service being the center (or axis) for managing and organizing interactions in people's lives.
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