• Award$250
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  • Creatives33

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Creative Brief

Who are you?

IT Service Management (ITSM) Program.

The IT Service Management (ITSM) Program is part of the overall "Transformational Journey" (cultural marketing communications program) within our Technology company.

This program seeks to implement single set of enterprise wide Service Management processes with a single application to support.

Key selling proposition for ITSM is
Best practice management service for technology.

The key drivers / benefits of ITMS are:
1. Process
2. Technology ( the enabler )

What do you need?

1. Logo (word mark) using the acronym "ITSM" which stands for IT Service Management. Saved as illustrator CS 3 eps files and jpegs.

Brand Values & Catch Phases for the cultural program are:
Moving forward, transitional, evolution, fluid
Fast, swift, rapid, accelerated
Directional, stable framework
energising, sparkle, verve, vitality, buoyancy
Fresh, revolutionary, pioneering
Working together, synergy, combination of man & technology.

The design of the logo could be a combination of typographic letters and graphic symbol or Graphic Symbol on it's own. The logo must convey the character of the brand values above. The colour palette is open to interpretation.


2. Optional. Tag line. for example. One way. Same way Tag line to be based on the selling prop. Best practice management service for technology

Who Is Your Audience?

IT Support Team - Technology Help Desk when you have a problem with your computer.

Requirements

We Like These Examples

Types of logos.

3D cube style
Modular style
Paths through type
Single letters style for symbolic graphic ie. WD (Western Digital)
Radiating, concentric, rotary style.
Dotted patterns
Horizontal strips
Arches and swooshes
Converging
Amorphous
Arrows
Woven
Representational. ie. MSN logo. butterfly graphic & NBC Logo with peacock.

We Absolutely Must Have

Name: ITSM

Materials

Contract
Files

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