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Business Info

Business Name

IDG Enterprise

What do you do?

IDG Enterprise part of the world's largest high tech media company - International Data Group. IDGE is home to some of the top media brand names in IT including Computerworld, CIO magazine, CSO magazine, Network World, InfoWorld, IT World and DEMO. IDGE provides critical technical and business information to enterprise IT professionals through magazines, websites and events. IT Roadmap is a regional conference and exposition geared for Mid to upper level IT executives. It has been a conference presented under the Network World brand for the past 5 years. Details of the content of the event can be found at www.itroadmap.net.

Now the IT Roadmap brand is going to be presented by IDG Enterprise - which separates it from the Network World color scheme and opens it up to a wider audience of the other brands like Computerworld, InfoWorld, ITWorld, etc. We are seeking a logo refresh to demonstrate to the market that the event is evolving and growing...

What is the exact name you would like in your logo?

IT Roadmap Conference & Expo

Target Audience

What is your industry?

Enterprise IT

Describe the target audience for your logo

Managers, directors and VPs of IT at mid to large sized organizations and marketing/sales at the high tech vendor companies trying to attract this audience.

What are the top 3 things you would like to communicate through your logo?

As a redesign, we are looking to make a bolder and stronger statement about the brand. The current road swoosh is getting tired and really has little to offer in terms of communicating the intent of the brand - which is an event that brings the most critical IT Topics to life in a single day's event. It is all about what is called 'the connected enterprise' and includes information on topics like Networking, Cloud computing, servers, virtualization, security, mobility, software, etc. while this may not be directly reflected in a simple logo... it is the underlying what attending the IT Roadmap event is all about...

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

For this, I believe the current logo is the baseline to work off... the text is the most important, color will help and some sort of image/icon association is intriguing (even an update road perhaps)... but it needs to feel fresh, new and alive - to coincide with a revamped event and association with the larger IDGE organization.

What colors do you want to see in your logo?

The most closely aligned brands to this event will be Networkworld.com and computerworld.com... both offer strong color statements... but unfortunately they differ considerably that a new palate may be more appropriate for IT Roadmap. Colors are at your choice and experience..

What colors do you NOT want to see in your logo?

I would keep it at 1 or 2 colors max... (note - this is a suggestion/not a requirement)

Where will your logo be used (print, website, etc.)?

If you view the ITRoadmap.net Website, you will see its primary uses throughout the site. We produce web, email, print and signage for each event that would include the logo and an additional graphical interpretation of the city host of each event (not part of this request).



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