Food & Beverage
About Your Company
Coffee / tea / cafe focused on health and wellness and cutting edge beverages and snacks with an emphasis on instgram friendly design. Based in LA, we want to provide an alternative to the wave of 2.0 coffee houses such as Verve, Stumptown, Blue Bottle, Alfred, and La Colombe. Very important to have a cool, distinctive design that customers love and is instagram focused. Clients are Millennials -- but we'll get yoga moms and writers too! Rather than treats purchased from commercial bakeires, we'll make our own, and all day bites as well, with ingredients and recipes that are healtful, deliscious, and make for visually compelling products (think rainbow lattes -- yes there is a thing, and matte black waffles with bright yellow syrup). BOOM
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Contemporary, distinctive, clean
Avoid looking like our peers: Verve, Stumptown, La Colombe, Alfred, and Blue Bottle. Nothing too "crunchy" -- the heatlh and wellness vibe doesn't need to jump out from the logo (the menu will accomplish that).
The name and logo will be used on signage (internally as well) and paper products (cups, etc). We do not need to emphasize the word "cafe" (much like SUPERBA doesn't emphasize "bread"), but we need it for copyright purposes. No need for coffee/cup imagery (like Caffe Luxxe) -- and we are fine with minimalist design or rich, evocative design. Sorry -- that's a wide range! Some broad inspirations as far as colors, fonts, imagery, and random stuff...
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