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Business Info

Business Name


What do you do?

We are an online business that will launch later this year. Our goal is to provide the knowledge, equipment and motivation for people and their dogs to exercise and play together. At our online store we will sell equipment, training DVDs, and other dog related items. Some of the items are produced by irondoggy.com (such as instructional DVDs for dog massage and running leashes), other items we will resale (like dog scooters, skijoring equipment, and kongs). We also will have a social media presence that taps into the community of dog owners who are into fitness and outdoor adventure.

What is the exact name you would like in your logo?


Target Audience

What is your industry?

dog fitness and outdoor equipment, dog health education

Describe the target audience for your logo

Our audience are dog owners, outdoor types who are hip, into fitness and social networking. Our research tells us that the primary audience are females who are in the age range 35-54, have no children, and received some college education.

What are the top 3 things you would like to communicate through your logo?

1 - Positiveness - at irondoggy.com we encourage people to envision what they want and to go after it in a smart way
2 - Simplicity - we want to take the complexity out of our lives
3 - Fun - being fit shouldn't be a chore, if it isn't fun we don't want to be doing it

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We like these examples - http://webdesignledger.com/inspiration/3...

What colors do you want to see in your logo?

no set colors (the logo colors will inform following designs for website, etc.)

What colors do you NOT want to see in your logo?

combination of gold & black & white should be excluded as there is competitor that uses that color

coloring should not be too 'girly' (i.e. pink, purple, etc.)

Where will your logo be used (print, website, etc.)?

The logo should be capable of use in all types of collateral including Web, print media, banners, t-shirts, videos, DVD labels, hats, cups, etc.

Do you have other info or links you want to share?

* We are looking for a full-color and one color capable logo with a graphic bug
* Please use an easy to read font that is transferable across font sizes and transferable into any color
* The deliverable formats will need to be both vector and raster based for multiple scaling uses and in both Illustrator and Photoshop/layers format
* If you plan to use a dog in the design, we favor border collies (ours is a sable color)
* DO NOT USE:-Clipart or stock images
* Logo will be used on Shopify website, Tumblr or Wordpress, Facebook and Twitter

We would like two different versions:

2. with company name



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