LET ME TELL YOU ABOUT US:
Ireland Chauffeur Travel (www.irelandchauffeurtravel.com)are a customized private touring company based in Ireland. We arrange guided tours of Ireland for a small discerning market that desire to see Ireland in style with the aid of a driver guide. We arrange all the transport, guides, accommodations, activities, events and special occasions for our clients. We are a complete land management ( we don't book flights) for Ireland and offer a concierge service for our guests for all dinner reservations, pubs and golf etc. We are a family run business and have three generations of travel and hospitality experience. Our goal is to be the Number One Preferred Private touring business in Ireland and we want our logo to reflect that requirement.
HERE IS WHAT WE NEED:
I need a dynamic logo that represents our company in the modern information age. The logo will be used on multiple traditional and modern marketing mediums from website, banner adds, social media such as Twitter, Facebook and travel blogs, vehicles and buses, drivers polo shirts, ties and jackets, umbrellas, water bottles and related paraphernalia. It will also importantly be used on stationary such as travel itinerary, hotel vouchers, ticket wallets and invoices. The logo must therefore be scalable so it is distinctive on the side of a vehicle as well as a Twitter icon. I am mostly interested in getting the logo right first and then worrying about the banner and lettering for the logo.
OUR TARGET AUDIENCE IS:
Mostly North American form USA and Canada but also Japan, Middle East, Europe and Australasia. Our groups tend to be family and friends who may have strong connections with Ireland both ancestry and heritage. Our clients are usually mid to high income earners as a private guided service is a luxury service. We have had celebrity clients but we do not want to appear to be exclusive, rather very trustworthy, discreet, independent and excellent. It is important to have an understanding of the travel market and the luxury and touring market into ireland. We offer excellent value for money to the top of the market.
As I said the logo must appeal to peoples emotions about Ireland but also to their rational mind as this is a business transaction that take places over the Internet. We never meet our clients before they arrive in Ireland so their is a big risk on their part. We reduce this precieved risk by offering toll free number, testimonials, the option to speak with past client and agents. We have about 10% of our business with travel agents, 20% referrals and 20% repeat business.
WE LIKE THESE DESIGNS:
I have created a page on my website with factors to consider with the logo and samples of some logos i like. I want the logo to be immediately eye catching, distinctive and memorable. I don't want any of the attached logos replicated but they all have a certain style that like from classical to modern, colorful to austere.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
As Ireland is known as the Emerald Isle it would be essential to have green in the logo. Royal or Navy Blue represents chauffeur guided service. Gold is a nice color and represents luxury as well as being on the Irish Flag which is Green, Gold ( Orange) and White. Purple has been introduced into logos for Tourism Ireland and it looks very good.
Please view a staging page for our new website as this will also play an important part in the overall design of the logo. The new website will incorporate alot of imagry and functionality such as calenders, blogs, social media and moving text. The logo must not look heavy or out of place on a dynamic website.
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