LET ME TELL YOU ABOUT US:
iPromote is a new company that plans conventions which allow fans to get autographs and take pictures with celebrities from the sports and entertainment world. The title is derived from the business model, which is fundamentally based in profit sharing with the appearing talent and has many elements of advertising via social media and viral marketing.
HERE IS WHAT WE NEED:
I need a logo that will appear on my business cards, website, and merchandise (t-shirts, dvds, etc.). It needs to look very cool on a shirt (something people would be interested in buying and wearing after an event has concluded).
One thing to note is that this logo is for my company: iPromote. My events are called "iPromote presents XYZ" But I do not need a logo for XYZ, only for "iPromote".
It needs to appeal to my vendors and my talent (athletes, celebrities), and not necessarily only to the fans. I want a logo that will be instantly recognizable by people in the industry. I want people in the industry to be able to have my company name and logo on the top of their mind, so that recall and recognition is very easy when asked about companies that promote autograph/photo opportunity conventions.
Keep in mind that this is not a technology company, so the "i" in iPromote does NOT stand for "internet". The name represents the idea that my talent are incentivized to promote, and they each personally play a role in promoting the events.
OUR TARGET AUDIENCE IS:
My customers are starstruck, die-hard fans of various forms of entertainment. They are autograph and picture collectors. Some like to boast a large personal collection. Others come to these events to eventually sell their autographed merchandise and pictures on eBay. They typically save up a lot of money to make one to two trips per year to feed their addiction for this type of personal interaction with celebrities, athletes and their heroes. They are skewed heavily male, 30-50 years old. There is a minority of females, same age, some of whom bring their kids.
WE LIKE THESE DESIGNS:
Clean, strong, sexy and sophisticated. Not cheesy.
Some examples of logos I am drawn towards (although you shouldn't feel restricted to these styles):
No cooper black or comic sans. No bubble/graffiti-like font. Not necessarily thick font, but it must stand out.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
You are the expert. WOW me and the award is yours. I'm leaving everything up to your creative interpretation.
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