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LET ME TELL YOU ABOUT US:

This project is for a successful iPhone app called "Ambiance". Ambiance is an iPhone app that generates ambient noise in loops for people to relax, focus and/or sleep to. Ambiance is the number 11 most downloaded app in the App Store. I just finished writing version 2.0 and need a new icon because the old one matches the old interface. The new one does not necessarily have to match the new interface, but needs to be new.

HERE IS WHAT WE NEED:

We need a vectorized iPhone icon, no smaller than 512x512, but designed to look good when scaled down at 57x57 (the iPhone icon size). The large size is only for the website and for publications, but the most important design is definitely the 57x57 icon. It needs to look good when the corners are rounded, and needs to stand out amongst other icons. After talking with Apple design guru's, they seem to think that bright colors and whites will help the app stand out amongst the multitude of dark icons in the store. This icon/logo will be used as the main application icon for Ambiance. I have an idea of what I want for the icon, but I lack graphic skills and I haven't found anything already made.

Ambiance is a sound generating app and I want to keep sound imagery in the icon. I was thinking that I could combine 2 colorful horizontal sound waves together to make an A. Basically, the two waves would be overlapping, but out of sync, for the first and last thirds of the icon, but in the middle third, one of the waves will start to oscillate a bit higher and lower, to produce the outside part of the "A", while the other, smaller wave continues to cross the middle to form the bar in the "A". I think that the color of the waves would have to change around the "A" to help distinguish that it is supposed to be a letter, and it would take some tweaking to make the sound waves feel natural, while also allowing the "A" to look natural. It should be clear at 57x57 that there is an "A", and that the waves are sound waves. A friend came up with this idea, but it really reminded me of the "A" logo of the Applications folder on an Apple computer. The "A" in Apple's case is made up of a ruler, pencil, and paint-brush.

Although I really like the above idea, I am very open to new designs and ideas that you may have. as a point of reference, here are some of my failed ideas: http://gallery.me.com/coneybeare#100008 I have decided to not put the app name in the icon. I am willing to ditch the bezel around the icon. For inspiration, you can see the colors and screenshots of the new app here: http://ambiance.coneybeare.net The app uses a dark blue and black color scheme, but I think the icon needs to be brighter. Kudos to someone that can pull off the app colors while also making it bright and noticeable amongst the crowd. It does not have to include the app colors in the icon however.

I am going to be pretty picky on this project because an app icon can make or break an app.

OUR TARGET AUDIENCE IS:

iPhone users. I want my users to be able to tell what I do from my icon.... they should be able to tell that Ambiance generates sounds.

WE LIKE THESE DESIGNS:

I like the use of color in the header here: http://www.medialytics.com/ I like almost every site for mac software you can find... it seems the community has done a great job making minimalistic, colorful, bold iconography and design. If you go through the app store in iTunes, you will find some good examples of catchy icons in the top 100, as well as some bad ones.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It must look polished, well-done and definitely not tacky or cheezy. I want a "Mac" icon and not a "PC" if you know what I mean.

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