• Award$250
  • Entries23
  • Creatives9

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LET ME TELL YOU ABOUT US:

WildChina is a premium, sustainable travel company based in Beijing. Started in 2000 by Mei Zhang, a native of Yunnan Province and a Harvard MBA, WildChina offers distinctive, ecologically sensitive journeys to all corners of China. WildChina creates bespoke trips highlighted by rich personal interactions and superior access to experts and venues. We cater to an exclusive and sophisticated clientele interested in exploring the real China behind the world-beating factories.

At WildChina, adventure and luxury are synonymous, meaning that we bring comfort to a truly distinctive experience. We plan every trip with the knowledge that our guests expect the highest quality of service and pride ourselves on our meticulous attention to detail.

Whether interested in seeing an untouched landscape, or exploring another side of Shanghai, WildChinas journeys will undoubtedly allow you to Experience China Differently!

HERE IS WHAT WE NEED:

WildChina is expanding into a new business segment, iPhone application site guides in China. For example, the Forbidden City iPhone app guide, the Temple of Heaven app guide, and so on. We are working with a partner in this venture, who wishes to use a sub-brand, instead of WildChina's brand name.

We are looking for a brand name and logo for this new campaign. We are open to creative names and designs. We want it to be separate from WildChina's name, but to overtly contain elements of WildChina. We hope a customer who sees the logo will recognize the relation to WildChina when they see the logos and brands of both side-by-side.

OUR TARGET AUDIENCE IS:

iPhone users, independent travelers. (1) Business travelers and (2) young, but middle- to high-income young adults.

WE LIKE THESE DESIGNS:

The logo should be simple, but iconic.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Logo should allow for scaling up, so we can change the site name on the logo or motif for each site attraction, but use the same logo style across a range of different sites in China. For references, search "Rick Steve's", "Lonely Planet", and "Fidesreef" in the App Store. They all offer a portfolio of apps which all have the feel of the same company, but can be differentiated by the user.

The logo needs to be compatible with iTunes--meaning it must be square. iTunes automatically crops the corners to round them out.

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