What is your industry?
nonprofit - homeless services
Describe the target audience for your logo
invisiblepeople.tv reaches a vast demographic as poverty and homelessness touches us all
What are the top 3 things you would like to communicate through your logo?
homeless - invisible - people (invisible is not a priority)
basically we walk by homeless people as if they are not real or don't exist.
in showing homeless do not show the stereotypical guy with the cardboard sign. InvisiblePeople.tv is all about showing homeless people as real people.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
style is open. the good thing is branding and identity have yet to be established for the site. I prefer more modern and also like illustrated but I am open. A good logo that represents http://ivisiblepeople.tv well. NOTE the site is being resigned and everything is open to change. Feel free to be creative. This logo will set the direction for the rest of the site/branding/identity
What colors do you want to see in your logo?
the logo should work well in color and b/w. should look good on either black or white backgrounds. colors should NOT be HAPPY pastel colors, but then should not also be depressing. Colors will set the direction for the new site. be creative.
What colors do you NOT want to see in your logo?
light happy colors may not work. no cardboard signs
Where will your logo be used (print, website, etc.)?
mainly http://invisiblepeople.tv which is going through a redesign. the site will be lightened up and made to more of a video blog to engage conversation. logo will set direction of the rebranding. Logo will be used on web and print
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