LET ME TELL YOU ABOUT US:
We are an online lender. We provide short-term loans to customers across the U.S. Most of our loans are small "emergency" cash loans that are quick and easy to receive.
We have been in business for a few years, but have not branded our company with a proper logo.
HERE IS WHAT WE NEED:
We need a logo for web use.
Our customers' main contact with us is via our website, so we need to make a good impression on them. They will also receive follow-up emails from us with our logo.
We want the logo to make an impression on them so that when we email them, they remember us from the website.
Many of our customers may visit several loan websites before applying with our company, so we want to distinguish ourselves from the thousands of other loan websites out there. We think that a strong logo will help customers to remember our name better and to return to our website if they need an additional loan instead of going elsewhere.
OUR TARGET AUDIENCE IS:
US Citizens, Over age 25, fully employed and in need of a short-term cash loan. Our customers usually don't have good credit standing, so for many of them we are a last resort to get the finance they need.
At least 25% of our business is from repeat customers.
Our customers are concerned with providing for their family and making ends meet, but need a little help financially to get through the month.
WE LIKE THESE EXAMPLES:
The website has a clean, fresh, carefree feel. It is relaxed, confident, inviting. The site appeals more to families, middle-aged, individuals concerned with their career and their future.
Will upload logos we like later.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
our company name: My Next Day Cash
we don't have a preference on capitalization. If it looks better to add the .com to your design, you may do so.
Please visit our website: http://www.mynextdaycash.com to get an idea of the colors, feel, and space allowed for the logo.
We must have a black/white option in case we change the colors of our site in the future. We must also have a psd or png file for easier manipulation of the logo for web use.
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