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Tell us what you need

What is the exact name you would like in your logo?

The New Business Man / The New Business Woman

What is your industry?

Publishing and Media

What are the top 3 things you would like to communicate through your logo?

1. Professionalism, the kind you see in respected journals.
2. Modern design that represents the overall look and feel of our responsive website.
3. Personality. Were planning on interviewing hundreds of business people so we want something people will recognise when they receive an invitation.

What logo styles do you like (image + text, image only, text only, etc.)

Definitely Text and image. The look and feel of the website is very modern (similar to that of theVerge.com) and the logo will be vital to the presentation of the site(s) on the web, mobile devices and potentially in videos (logo only without the text). Monocle Magazine, Swiss Air, Moleskine and Inc.magazine are great examples of brand icons that stand out regardless of medium. Brands I like who also have appealing logos are LuLu Lemon, Starbucks, TheNextweb and UPS.

Do you have any other info or links you want to share?

The project will mainly consist of interviews. They will be conducted in podcast format (via SoundCloud), written and I am working with a photographer to ensure that the imagery is of very high quality. We expect the site to be live in Q3 and we have a working prototype of the site already built I'll be sharing some Images shortly.

Let me give you a bit of background on my project and what its about. My name is Brian and I live in Galway, Ireland. I'm currently studying a MSc in Technology and Innovation Management. As part of my studies I've been interviewing inspiring business people and I've really enjoyed it. As part of my studies we identified traits that entrepreneurs and innovators exhibit and this is a topic has fascinated me for some time. I decided to set up a website independent to my studies to continue my research and share the results in a more meaningful way. That's what this project is about - sharing experiences, stories and opinions that make for inspired reading.

I need a striking modern logo for both elements of the project that contains the project name in text and a unique design/logo to distinguish between them. To give an individual feel it will be necessary to have a unique logo for The New Business Man and a unique logo for the New Business Woman. This Logo will sit beside the text and the logo will appear on its own in videos (think of what Starbucks did when they removed the text). You could design separate logos to represent each project or if you feel that the core design can translate between the two you might just present it in a different color, shade shape. Your call!

If any of the spec you feel is sketchy please feel free to ask me as many questions as possible so I can give you a good steer.



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