LET ME TELL YOU ABOUT US:
Grafton Securities Ltd. is an international securities dealer. The firm specializes in sales, trading and research of equities listed on global stock exchanges from its offices in London, England. The business is expected to expand its global presence by eventually opening offices in North America and Asia as well.
HERE IS WHAT WE NEED:
Grafton Securities doesn't have any existing logo or branding and we are looking for the logo as the starting point for a wider branding strategy and corporate identity. The logo design will serve as the basis for future design projects (website, power-point presentations), as well as business cards, research/email communications (investment idea write-ups), and stationery.
OUR TARGET AUDIENCE IS:
Our client base will consist of international hedge funds, asset managers, and other large investment banks. These clients will primarily be located in Europe and North America but some clients will also be found in other corners of the globe including Asia and the Middle East.
The target individual (portfolio manager) at each firm (hedge fund, asset manager, investment bank) that we will be dealing with will typically be male, in their late 20s to early 40s, and tends to be smart, sophisticated and extremely driven. These individuals will use our sales, trading and research services to buy and/or sell securities (primarily equities) within a niche focused segment of the broader market with the view to profit from movements in the price of such securities.
WE LIKE THESE DESIGNS:
The logo must look confident and trustworthy and must not date in its design. It must stand out and be easily identified to set it apart from other traditional securities brokerage firm or investment bank logos while at the same time remaining professional. We operate in an industry built on trust and conservatism and while we want to differentiate ourselves from our competitors, we dont want to be to different, as theyre brands will also revolve around the same principals as ours. Words to describe our brand include: Trust, Security, Loyalty, Professionalism, Confidence, Conservatism, Reputation, Powerful, Strength, Fast, Rapid, Innovation, Freshness, etc.
We would prefer using strong and modern fonts and colours. We have looked a lot at the colour blue and while this remains one of our top colour choices, we dont have any restrictions on colour or colour combination and as such would be interested in other colour ideas if suitable. Note that since our logo will appear on our research product and a number of clients will print our research in black and white, the logo needs to look appropriate in both colour and black and white.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
The firm name "Grafton Securities Ltd." Or Grafton Securities must appear.
A symbol, mark or icon, if done correctly, is preferred.
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