LET ME TELL YOU ABOUT US:
The International Organic Inspectors Association is an international non-profit, membership association. We were founded in 1991. Our office is in the US.
IOIA develops and delivers organic inspector trainings worldwide and provides membership support for organic inspectors. We have members in more than a dozen countries. Our staff of 20 trainers is fluent in English, French, Spanish, Portuguese, Japanese, and Korean. Most of the thirty or more annual training events are requested by co-sponsors (universities, organic certifying agencies, non-profits).
IOIA needs a new, more professional logo that is appealing in an international marketplace and speaks to the importance of what organic inspectors do. Organic inspectors are the people who make sure that organic product really is organic. An annual inspection is required for all certified operations.
First, our members are the inspectors who inspect certified organic operations annually. This includes farms, livestock, and processing operations. Inspectors must have the integrity and competence to do quality verification work. They usually work alone or independently and they work at arms length from certifying agencies but act as their representatives. Inspectors report to certifying bodies. Inspectors are not certifiers. Inspectors are usually the only certifier representative to visit the farm or plant.
Inspectors scrutinize operations, operators, and their records, and they enter into a deep dialogue with them. Each operator has an organic system plan. Inspectors compare their operation to that plan and to the organic regulations they are inspecting to. We look for potential sources of contamination and commingling (mixing of organic product with non-organic product).
Second, IOIA is unique. It is the only organization in the world that trains organic inspectors world-wide. We train new inspectors and provide continuing education for experienced inspectors.
HERE IS WHAT WE NEED:
We need a logo that will appear on our website, newsletter, letterhead, brochure, and our publications. Our website is the most common first contact point for people who dont know about us, so website logo appearance is important. The only clothing we sell is caps and patches with the logo. We have a banner and a sign on our building, but the logo is more typically seen in smaller size such as letterhead.
OUR TARGET AUDIENCE IS:
Our members, who have a strong sense of pride in the work they do. Very diverse global membership, well educated, wide range in age, both women and men. 60% of our membership is US; 25% Canadian; 15% other.
Our customers (cosponsors or potential course students) who contact us about training. They typically meet us through our website.
Potential funders and donors, who we meet personally and give a company brochure. We need a strong connection of integrity and passion for the environment, with an international/global image.
Organic consumers: While IOIA does not have a direct connection with consumers it is a link we would like to strengthen and the logo should appeal to consumers.
WE LIKE THESE DESIGNS:
We are WIDE open to your ideas.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
IOIA, or International Organic Inspectors Association. We like the concepts of international/global, integrity, and an image that suggests scrutiny.
The content or substance that the following four words convey must be implicit in the new logo: International. Organic. Scrutiny. Food.
We have attached 2 logos that we have used - the b/w is the original from 1991; the color is from a banner we have used for the past 3 years.
Things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc.
We are not looking for anything too earthy, or too technical. People sometimes associate organic with hippie or funky. We dont want that. Connection to the land and to food is important because we inspect both farms and processing plants. Inspectors dont test things very often, and we dont want the image of testing.
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