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Business Info

Business Name

EPIC Response

What is the exact name you would like in your logo?

EPIC Response

Target Audience

What is your industry?

disaster recovery and reconstruction

Describe the target audience for your logo

Our target audience is B2B- commercial and multifamily residential property owners, managers, and engineers. 98% of our clients are is the Southeast region of the US however we get some jobs all over the country (specifically east coast). Most are college educated, conservative, and are considered 'upper middle class' and the genders are fairly balanced.

What are the top 3 things you would like to communicate through your logo?

EPIC provides "Calm in the Midst of Catastrophe". EPIC is efficient, organized, and consistent . Our staff is neat, professional, and well-trained. As a service provider, we put the clients' needs first and always recovery services in a correct and timely manner.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We want to keep the 'triangle' shape of our current logo, but are thinking a 'life ring' or 'life preserver' concept somehow?

What colors do you want to see in your logo?

Our main color is a navy blue (Pantone 295) and white is the accent color.

What colors do you NOT want to see in your logo?

red, orange, green (competitor's colors)

Where will your logo be used (print, website, etc.)?

print collateral and clients' web portal- it needs to be versatile.

Do you have other info or links you want to share?

I searched images for 'reaching for a life ring' and like the idea of someone grabbing the life ring through rough waters. Since we recovery properties after major damages (flooding, storms, fires, etc.) we want to portray a 'saving' mentality.



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