LET ME TELL YOU ABOUT US:
Stuckey & Co is an insurance provider with approx. 10,000 independent agents nationwide. Many of these agents have their own individual websites. Stuckey is designing a program where independent agents and end-user insurance clients can display the "Insured by Stuckey & Co." seal on their website. End-users will list the types of coverage provided by Stuckey, and agents will use the seal to link back to the main Stuckey website (www.stuckey.com).
HERE IS WHAT WE NEED:
We need a seal that says "Insured by Stuckey & Co." It should be clean and simple (similar to the "VeriSign Secured" logo), it should not contain the Stuckey logo, but it should incorporate the Stuckey colors and typeface to translate the brand equity of the company (see the website- www.stuckey.com- for colors and typeface reference). The seal will always say Insured by Stuckey & Company but needs to maintain room for in partnership with _____________ (fill in the blank for the individual agent/agency name).
OUR TARGET AUDIENCE IS:
The target audience is individual agents and end-user insurance clients. The clients wish to show proof of their coverage to promote a sense of security, that their risk is properly managed. The agents wish to show that they are connected to a reputable, national insurance provider- giving credibility to their service.
WE LIKE THESE DESIGNS:
The "VeriSign Secured" logo
The Stuckey colors (blue and gold)
The Stuckey type face
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Must have: Stuckey colors
Do not incorporate the Stuckey logo (too many logos will confuse the seal)
Maintain room for "in partnership with _____________" (agent/agency name)
Keep it simple, clean, bold
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