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Business Info

Business Name

CIAB for the Insurance Exchange Trust

What is the exact name you would like in your logo?

Insurance Exchange Trust

Target Audience

What is your industry?

Commercial Insurance

Describe the target audience for your logo

Executives of insurance brokerage firms and companies - think high end financial services executives, not a stereotypical insurance salesman.

What are the top 3 things you would like to communicate through your logo?

The Trust provides oversight of the Insurance Exchange. It ensures that the Exchange is fair and neutral, and protects the data that users put into the Exchange. The logo should communicate strength, solidity, protection, security and safety.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

The logo could be text only or a text/graphic combination. Including a graphic would be great, but we don't recommend anything that could be considered a cliche symbol of strength. The logo should look clean and contemporary - we like to be on the cutting edge of design.

What colors do you want to see in your logo?

Probably blue, as it is often interpreted as a color that evokes safety and comfort. Am open to various dark/strong shades of blue and combining it with other colors (except for grey - logo should not be blue and grey)

What colors do you NOT want to see in your logo?

We do not want red or gold to be prominent in the logo

Where will your logo be used (print, website, etc.)?

for print and web use

Do you have other info or links you want to share?

You can view this page for more information on the Exchange and the Trust. The look and feel should NOT look like this page, however: http://www.lexisnexis.com/risk/insurance...



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