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Background
Industry
Travel & Hotel
About Your Company
Founded in 2010, Authentica is a fast-growing experiential travel learning company that enriches lives by planning and delivering engaging content with efficient logistics for academic, affinity and special-interest groups. We work largely with universities primarily from US, Canada & Australia for study-abroad travel experiences across India and various countries in Asia. We are continuously expanding our offerings to new countries, delivering more programs for our current academic partners and embracing the opportunity to serve new academic partners. Our goal is to enrich each participant on all four dimensions of wellbeing - physical, emotional, intellectual and spiritual – through the experiences we curate for them.
Our Vision: A world enriched by travel
Our Mission: To enrich lives – one person, one community and one AMAZING travel experience at a time
Our core values:
- Growth and Impact
- Knowledge and skills
- Joy and Connectedness
- Comfort and safety
Target audience/markets:
- Universities across US, Canada & Australia
- Program Directors/faculty of study abroad programs at various universities that have programs in business, economics, engineering, medicine, humanities, philosophy & social sciences
- Students from the above-mentioned universities
- Special Interest Groups for travel (e.g. wildlife conservation, cuisine, health & wellness, etc.)
Execution
Logo Usage
Print
Screen / Digital
Clothing
Signage
Outdoor
Preferred Logo Style
Image + Text
Image Only
Preferred Fonts
Sans-serif
Serif
Mono
Colors to Explore
Blue
Green
Yellow
Logo Text
authentica
Top 3 Things
holistic growth, fun/adventure, rigor/expertise
Vision
The logo should be able to represent growth on four dimensions - physical, intellectual, emotional & spiritual through colors & design. The logo is most likely multicolored, preferably incorporating colors like blue, purple, green, yellow/orange.
We dont want the logo to look frivolous or just denoting travel through the use of literal symbols like airplane, road, briefcase/bag, etc... imagery that has deeper emotional connotations preferred
Additional Info
Logos we like include:
NYU: https://cdn.theconversation.com/institutions/1016/logos/width170_logo-1412312852.png
Google Chrome: https://www.seeklogo.net/wp-content/uploads/2014/10/Google-Chrome-logo-vector-download.png
Microsoft: http://pngimg.com/uploads/microsoft/microsoft_PNG4.png
Volusion: https://www.volusion.com/downloads/brand/Volusion_Color_Logo_Dark.png
G Adventures: https://travaddict.com/wp-content/uploads/images/partners/g-adventures-logo.png
File formats: PSD, PNG, Coral, Jpeg,and AI
We'll need versions for both color, grayscale, black and white (dark with light background and light with dark background)
Materials
Contract
Files
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