• Award$300
  • Entries81
  • Creatives21

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Background

Industry

Travel & Hotel

About Your Company

Founded in 2010, Authentica is a fast-growing experiential travel learning company that enriches lives by planning and delivering engaging content with efficient logistics for academic, affinity and special-interest groups. We work largely with universities primarily from US, Canada & Australia for study-abroad travel experiences across India and various countries in Asia. We are continuously expanding our offerings to new countries, delivering more programs for our current academic partners and embracing the opportunity to serve new academic partners. Our goal is to enrich each participant on all four dimensions of wellbeing - physical, emotional, intellectual and spiritual – through the experiences we curate for them.

Our Vision: A world enriched by travel

Our Mission: To enrich lives – one person, one community and one AMAZING travel experience at a time

Our core values:
- Growth and Impact
- Knowledge and skills
- Joy and Connectedness
- Comfort and safety

Target audience/markets:
- Universities across US, Canada & Australia
- Program Directors/faculty of study abroad programs at various universities that have programs in business, economics, engineering, medicine, humanities, philosophy & social sciences
- Students from the above-mentioned universities
- Special Interest Groups for travel (e.g. wildlife conservation, cuisine, health & wellness, etc.)

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Signage

  • Outdoor

Preferred Logo Style
  • Image + Text

  • Image Only

Preferred Fonts
  • Sans-serif

  • Serif

  • Mono

Colors to Explore

Blue

Green

Yellow

Logo Text

authentica

Top 3 Things

holistic growth, fun/adventure, rigor/expertise

Vision

The logo should be able to represent growth on four dimensions - physical, intellectual, emotional & spiritual through colors & design. The logo is most likely multicolored, preferably incorporating colors like blue, purple, green, yellow/orange.

We dont want the logo to look frivolous or just denoting travel through the use of literal symbols like airplane, road, briefcase/bag, etc... imagery that has deeper emotional connotations preferred

Additional Info

Logos we like include:
NYU: https://cdn.theconversation.com/institut...
Google Chrome: https://www.seeklogo.net/wp-content/uplo...
Microsoft: http://pngimg.com/uploads/microsoft/micr...
Volusion: https://www.volusion.com/downloads/brand...
G Adventures: https://travaddict.com/wp-content/upload...
File formats: PSD, PNG, Coral, Jpeg,and AI
We'll need versions for both color, grayscale, black and white (dark with light background and light with dark background)

Materials

Contract
Files

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