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Creative Brief

Who are you?

Inspire Happiness is the cornerstone of the Cunix Enterprises brand, a holding company for a number of service-driven businesses. The business is headquartered in Columbus, OH, with businesses throughout the Midwest and Florida. You can think of the Cunix Companies like Ford (an umbrella brand) with various companies encompassed underneath (similar to how the Ford family of vehicles includes Taurus, Mustang, Fusion, etc.)

Inspire Happiness will be used for internal and external communication, conveying the core beliefs of the company and guiding employees behavior. It is supported by the values of passion, integrity, empowerment, family and giving back to the community.

What do you need?

We need a logo. In addition to traditional uses, the logo (or some part of it) needs to work as an avatar on Facebook fan page, Twitter, etc. The design will also provide the basis for a website, Twitter background, etc going forward. It will also be used in print materials, such as posters, brochures, possibly stationary (letterhead, back of business cards).

Who Is Your Audience?

A diverse group everyone from business leaders and potential investment partners, to company employees and customers. It needs to have the professionalism of business without losing the happiness element.

Requirements

We Like These Examples

Colors: Wed like to see a variety of color palettes. At first pass, were interested in reds, greens, blues, oranges. Also see 547, 576 PMS colors for one option, but color combinations should include strong blue. Like 8502 and 8503 metallics with 8500. Other color suggestions are more than welcome. Avoid pastel colors.

More typography than heavy graphics preferred

Link to logos we like:
http://www.flickr.com/photos/37419773@N0...
http://www.flickr.com/photos/37419773@N0...
http://www.flickr.com/photos/rohdesign/4...
http://www.flickr.com/photos/rohdesign/4...
http://www.flickr.com/photos/design-css/...

We Absolutely Must Have

Inspire Happiness

Materials

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