Tell us what you need
What is the exact name you would like in your logo?
The Tangible Co.
What is your industry?
Consulting and Professional Services
What are the top 3 things you would like to communicate through your logo?
Tangibility - it's obviously in our name, but our company is all about helping our clients identify, develop, and commercialize product and service solutions that are strong enough to actually get into market. We want to grow their businesses through innovation, not just deliver cool ideas that never leave the paper.
Creativity / Playfulness / Ingenuity - We value playfulness and adventures, exploring and discovery. Were curious, and we have a sense of humor. However, we do not want this to be taken to the point of feeling trivial or silly. We are still a professional services firm. :)
Pragmatism - Efficiency and resourcefulness are also in our DNA. As such, our logo shouldn't be too flashy, over-the-top, or superfluous.
What logo styles do you like (image + text, image only, text only, etc.)
We'd love the text (company name) to be the focus, but also have some sort of simple icon (whether made out of a graphic and/or letters) that could be used as a "shortcut" when we don't have space for or don't want to use the full logo. (We don't love these images, but to give you a sense of what we mean, check out GravityTank's blue tank picture imagery: http://www.gravitytank.com/ and Dragon Rouge's creative "DR" lettering imagery: http://www.dragonrouge.com/). Additionally, we may sometimes want to use the full "The Tangible Co." and sometimes just "Tangible", so if it can be designed in a way that we can pull out just "Tangible" when necessary, that would be ideal.
Do you have any other info or links you want to share?
Finally, we prefer clean fonts over those that are very ornate. It is very important that this logo look highly professional and not run the risk of polarizing our clientele. We want to show a sense of personality and style without being so stylish or bold as to be seen as offensive or off-putting.
No Files Added