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Business Info

Business Name

Infuze Fitness

What is the exact name you would like in your logo?

INFUZE

Target Audience

What is your industry?

Nutritional Supplement for Bodybuilders

Describe the target audience for your logo

Health conscious individuals, male and female 18-35 years old, who lead a very fast paced, active, and on-the-go lifestyle, who want to get the most out of every workout in the gym. Our audience is filled with individuals who find it necessary to purchase and use bodybuilding and fitness supplements. Anyone looking to build muscle, increase energy and focus, increase strength. These individuals greatly value their appearance and overall health. Audience is educated and has excess money to spend on luxury items such as these supplements that we are going to formulate and sell.

What are the top 3 things you would like to communicate through your logo?

INFUZE is going to be its own product line of supplements, so we want to communicate to our customers that we are a breath of fresh air in a crowded market. The definition of the word Infuse is - To put into or introduce as if by pouring. With the product name INFUZE, we want to show customers that if you consume the supplements, or INFUZE them into your body, then you will reach your fitness goals. We would like to communicate a clean cut, precision based logo.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text, or text and image.

What colors do you want to see in your logo?

Blue, Black, Silver, Grey

What colors do you NOT want to see in your logo?

Pink, Red, Yellow, Green, Orange

Where will your logo be used (print, website, etc.)?

Website, product labels and packaging, business cards.

Do you have other info or links you want to share?

INFUZE will be displayed on the actual supplement packaging, which will look similar to this.

http://www.google.com/imgres?imgurl=http...

INFUZE will be the product line name, similar to Lean Body.

Here is a perfect example of what a ready-to-drink supplement looks like. I like how this logo goes from bottom to top.

http://www.google.com/imgres?imgurl=http...

Materials

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