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Business Info

Business Name

Index Portfolio Solutions, LLC

What is the exact name you would like in your logo?

Index Portfolio Solutions, LLC

Target Audience

What is your industry?

Investment Advisory

Describe the target audience for your logo

Customer Ages: Mostly over age 50, however, we work with young professionals as well.

65% Women / 35% Men

Upper Income
Educated
Conservative
Somewhat serious

What are the top 3 things you would like to communicate through your logo?

We're Progressive Thinkers
We use an Academic Approach to Investing
We're a friendly and warm company

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image and Text

What colors do you want to see in your logo?

Deep Blue (a spectrum of colors in the icon may be nice)

What colors do you NOT want to see in your logo?

Grey, any color that looks like death or dying. No riding off into the sunset stuff ... yellow-orange stuff.

Where will your logo be used (print, website, etc.)?

Website, folders, stationary, business cards ... who am I kidding .... everywhere.

Do you have other info or links you want to share?

We use asset-class investing, typically viewed as a pie-chart of different investment classes. It would be great to see the spectrum of colors used to display a conceptual pie-slice chart, not dry, boring, or literal.

Materials

Contract
Files

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