LET ME TELL YOU ABOUT US:
A BIT ABOUT SMASHTUBE
SmashTube, a premier online entertainment studio, creates, produces and manages online portal ventures and video content for the Internet and mobile devices. Our team combines the experience and talents of marketing, Wall Street, management consultant and entertainment veterans to produce fresh, compelling content and video programming that entertains and can make an authentic brand connection with viewers and appealing to major advertisers, publishers and online networks.
HERE IS WHAT WE NEED:
CREATIVE BRIEF for iLuvNet or iLUVNET (iLuvNet.com)
Positioning Statement (Tagline)
Love. Sex. Romance.
Making Love Better.
The mission for this new upcoming online media channel is to help teens, men and women, ages 13 49, to find and nurture love and relationships that will bring them STABILITY, FUN, EXCITEMENT, CONFIDENCE, STRENGTH & lasting HAPPINESS.
iLuvNet is serious about LOVE and MAKING LOVE BETTER and is dedicated to be THE online destination for honest, candid, credible and value-add content (feature articles and video) relating to all aspects of love, romance and sex via thought-provoking commentary, video programming, leading experts, columnists, bloggers, dating services and an active, engaged community (social networking). Think the ESPN of LOVE and/or the YouTube of LOVE.
iLuvNet will not only discuss and provide content on the life-cycles of relationships but also review, assess, discuss, banter, entertain and engage audiences on how the interplay of love/sex/romance in today's culture, politics, entertainment, health, fitness, etc.
A Romantic Revolution is happening now. Similar to the sexual revolution that liberalized sex and forced discussions about sexuality out of the bedroom and into the public domain, todays women and men recognize and desire that Love & Romance, like sex, is a necessary ingredient for a healthy lifestyle. Whether we are in a relationship or not, Romance is on every persons mind. We all need it, we all want more of it, but too few know how to get it, keep it and nurture it. iLuvNet is here to help.
In addition to logo being used on video, PR materials, etc, the logo will mainly be used on a banner for the iLuvNet website. Think of how it may go across the top of an online magazine or newspaper.
OUR TARGET AUDIENCE IS:
DEMOGRAPHIC OF TARGET AUDIENCE:
Female & Male
13 49 (those seriously looking for a committed relationship or to learn about Love, whether younger or older)
Teen, Single, Dating, Married, Divorce
WE LIKE THESE DESIGNS:
GOOGLE - fun, catchy, simple but classy, color, lift, confidence
COKE - SYMMETRY, FLOW, RED
EBAY - creative - eye catching
FED EX - CONFIDENCE, subtle arrow, stability
NY TIMES - power, stabilty, smart
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The key message the iLuvNet LOGO will convey to our target audience around the world is STABILITY, GENUINE, FUN, POSITIVE and a sense of CONFIDENCE. Its important that the logo appeal to both MEN and WOMEN. The logo should be strong enough to past the test of time, for the next 10, 20 or even 50 years, a logo that will give our audience a sense of ownership and encourage them to return again and again. USE YOUR CREATIVITY AND TAKE RISKS.
iLuvNet can be written out as 'iLuvNet' or 'iLUVNET.'
We have been thinking a lot about using RED in the font/logo color. Though keep the logo classy, possibly with a shadow or some type of lift. (Absolutely No purple or orange or pink or green.) The Red should not be a cherry valentine-type red. We are open to using BLACK letters. WHITE letters with a RED or BLUE background could work as well.
MUST NOT HAVE:
We DO NOT want the logo to be cutsie with cursive OR script fonts or hearts (unless a heart is subliminal or very subtle.)
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