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LET ME TELL YOU ABOUT US:
In an effort to provide Illinois travelers a way to give back and align their Illinois travel with a greater social purpose, the Illinois Office of Tourism created the Meaningful Miles program.
The Illinois Meaningful Miles program will aggregate all of the Illinois travel opportunities that plan to give back to the community the local restaurant that donates to a food bank, the theme park that offers free admission in exchange for a day of volunteer service, etc. All of the Meaningful Miles will be filtered into a user-friendly micro site where travelers will be able to search and download PDFs explaining the various good purpose offerings in Illinois.
Illinois has something for everyone: world-class shopping, historic sights, indoor and outdoor adventures. Its a geographically, historically and culturally diverse state and Meaningful Miles will add a greater social purpose to our world-class destinations.
HERE IS WHAT WE NEED:
We are looking for an original simple logo for the Meaningful Miles program to be used on the web site, in presentations and also printed materials. We want the logo to command attention and be a symbol that is easily identified by travelers throughout Illinois.
-Concepts: No Restrictions
-Dimensions: No restrictions however the logo must also work well as a thumbnail
-Type: No restrictions
-Colors: We are looking to explore new colors however they must be complimentary to our current logo. The new logo must work with our current branding.
OUR TARGET AUDIENCE IS:
Consumers traveling to Illinois as well as Illinois residents
WE LIKE THESE EXAMPLES:
No specific examples however we recommend visiting the Illinois Office of Tourisms main consumer site, www.enjoyillinois.com, to get an idea on the look and feel that we want to be consistent with.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
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