Identity Logo For New Urban Furniture Store

Home Furnishing

We sell premium sofas under our own brand. We don't work with brands. Our store exist already 25 years and we are known for our expertise and value for money. You can look at our webpage canape.be. We are located near to a busy road.
Now we are going to open a new, little shop in a city. Therefore we need a new identity/logo. We would like to connect (not literally) the new shop to the existing big shop 'Canapé'. People has to experience the touch and feel of Canapé. We thougth working with the name 'Canapé Boutique' , but if someone can convince me to start with a new name ... i am open for this when customers can feel a connection with Canapé.
The new shop will be also a new sales-concept. We will sell other products (tables/home decoration/ ...) and will come with a new concept of pricing the goods. Customers will be, in some way, able to define their own price. In our communication, exept in the logo, we will use always the sentence 'There is nothing wrong, being smart'.
The logo must be experience as a new brand and also gives the feeling that people have already seen it. .

Canapé Boutique

Design, Smart, Premium

not playful, not cheap, not comparable
new, simple, worthful, attractive, recognizable as a brand, making curious, easy to remember

Bulgari, Nespresso, Illy, B&B Italia, Living Divani, Molteni, MEXX, ...

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