LET ME TELL YOU ABOUT US:
We manufacture high-end industrial equipment for the printing industry. This project is to create a new identity for an integrated line of high-performance, high-value auxiliary equipment for printers. The logo will appear on our website and in marketing collateral, as well as product labels for the product line.
HERE IS WHAT WE NEED:
We need a logo identity for a new product line, which will be known as "AMS barberi". The identity should incorporate and extend from our existing company logo and brand identity attached.
OUR TARGET AUDIENCE IS:
Business to business buyers of equipment for high-end sheetfed and web offset printing presses. These are business buyers.
WE LIKE THESE DESIGNS:
The logo should convey passion, technology, precision, value, integration and performance. It should have a somewhat European look to it.
One of the manufacturing partners is heavily into exotic Italian racing motorcycles (such as Ducati, MV Agusta, etc.), so stylistically, the "barberi" part of the logo could come across as a new line of motorcycles.
For example, the font and italicized style of the Ducati motorcycle brand (see ducati.com), might be interesting to take some cues from. Also, check out MV Agusta (www.mvagusta.com) and some of the brand identities, such as "brutale".
Again, anything with a italicized racing look to it would be ideal.
Color matching the existing AMS logo (Pantone 272, various shades) would be ideal for consistency.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Nothing too fancy or over the top. Just want to extend our existing logo to apply to this new brand name.
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