• Award$350
  • Entries126
  • Creatives43



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Business Info

Business Name

Gifford Foundation

What do you do?

Private Foundation in Syracuse, NY. In this instance we are coordinating a major audience development project for our community.

What is the exact name you would like in your logo?


Target Audience

What is your industry?

Project is for arts, cultural, heritage, entertainment, sports and tourism organizations.

Describe the target audience for your logo

The IDEAS Collaborative is targeted towards all the residents of Onondaga County in Central New York (the city of Syracuse is its hub). This comprises about 300,000 people. The city of Syracuse has strong cultural segments: African-American, Latino, Native-American, Italian, Irish are just some of the mix. The County is suburban and rural, and also celebrates the presence of the Onondaga Nation Reservation. The area is trying to move away from its manufacturing base and towards service oriented jobs. The county is also home to Syracuse University, LeMoyne College and Onondaga College, and there are four major hospitals including SUNY-Upstate University. In addition to healthcare and higher education as the primary industry, there is growing strength in green jobs. The city and county recognize that strong arts and cultural participation is a driver for economic growth. The IDEAS Collaborative, in partnership with forty-three arts, culture,heritage and entertainment organizations, along with the community-at-large, will strengthen the cultural fabric of this community. Through the IDEAS Collaborative we want to engage the residents, find out what the perceived positives and negatives are of attending these events.

What are the top 3 things you would like to communicate through your logo?

IDEAS is about:
1. Engaging the residents of Onondaga County to find out the perceived pluses and minuses of attending events, encourage attendance and have their voices heard in planning activities.
2. Growing the audiences for, and collaboration amongst, the arts, cultural, entertainment organizations in Onondaga County.
3. Strengthening the economic vitality of our region with more sustainable arts and cultural organizations.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Images plus text to brand IDEAS.

What colors do you want to see in your logo?

Any colors are welcome - our company has existing colors, but since this is project is a consortium of funders then anything is possible.

What colors do you NOT want to see in your logo?

Perhaps avoid green since we don't want this project identified solely with our Foundation.

Where will your logo be used (print, website, etc.)?

Website and print.

Do you have other info or links you want to share?

Here is a link to a page on our website, with a logo for one of our Initiatives. We like this a lot. http://www.giffordfd.org/Initiatives/ADV...
Also not wild about logos with stylized people in them.



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