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LET ME TELL YOU ABOUT US:

We are a new neighborhood gym opening in upscale Lincoln Park in Chicago. Our members range from 18-80, and are laid back, sophisticated urban dwellers. We offer the best in group fitness classes and feature three of the largest studios in Chicago.

The environment at Independent Gym (I.D. Gym) is like that of the bar in "Cheers," a place where everyone knows your name. It's more of a family feeling than what you typically get at a large chain gym.

HERE IS WHAT WE NEED:

An eye-catching, simplistic logo that we can use on all promotional materials.

OUR TARGET AUDIENCE IS:

Our target members are sophisticated and laid-back urban dwellers who could choose any gym in Chicago. They want a gym experience that is friendly and casual, but features cutting edge group fitness classes that are exciting and challenging. In addition to three large studios we have strength training and cardio areas, and an "active aging" studio with technology such as Power Plate (vibration therapy) machines and infrared saunas.

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