LET ME TELL YOU ABOUT US:
CPI is a company that builds career consulting franchises. These franchises help, guide and advise people through the employment process or to further their careers.
They offer the following services to clients:
Appraise Your Characteristics, Ideas and Goals
Set Immediate Objectives
Develop a Resume That Sells You
Helps You Obtain Interviews
Develop Interview Strategies
Help Turn Interviews Into Job Offers
Evaluate Job Offers
Review Your New Position and Develop Programs to Continue Career Advancement
Create Career Growth and Management Plan
Deal With Individual Concerns and Opportunities
HERE IS WHAT WE NEED:
We need a logo that can be a stand alone icon (does not include the name in the icon), but can be paired with text. This icon will be the only link between corporate and the franchises, but will need to be a little adaptive to each market/office with color palettes and fonts.
I want to see 3 examples of each submission to kind of go with the areas. Like a west coast one that's more "green" or technology themed, a midwest one that would be more classic or laid back and an east coast that is edgier or sophisticated. When I say I want the different versions, I don't want the icon to change really. I just need to see how we would lay it out with different fonts to fit these themes. Any variations to the icon should be minor so as it to keep the branding in place. You can use any company name for examples.
We'd like the icon to encompass the overall themes for each region mentioned above to make the integration easy. We'd like to see something that is contemporary and hints at being "green."
OUR TARGET AUDIENCE IS:
We have two sets of clients: Those looking to buy a career consulting franchise and those looking to use its services.
Most of the people looking to use the services are going to be mangers, financial directors, etc, with a minimum salary of $75,000, who are on the job market or are unsatisfied in the current careers.
People looking to buy this type of franchise are likely going to be senior level executives wanting to take control of their own life or people who enjoy helping others.
WE LIKE THESE DESIGNS:
We really like the icon used at www.recovery.gov because we think it really encompasses a lot without being complex.
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