• Award$250
  • Entries80
  • Creatives17

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Business Info

BUSINESS NAME

Epona Biotech Limited

WHAT DO YOU DO?

EPONA Biotech Limited is an Irish manufacturer of medical diagnostic products for the equine industry.

Target Audience

WHAT IS YOUR INDUSTRY?

The Equine Industry

DESCRIBE YOUR AUDIENCE

Horse trainers - who care about winning and avoiding disappointment
Head lads - who care about keeping their horses in good form
Grooms - who care about horses
Equine specialist veterinarians - who care about personal credibility
Horse Owners - who care about enjoyment

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

We make products that are clear, simple and easy to use.
We provide technology to people (that work with horses).
We are young, smart, practical, impartial and trusted.
We help our customers to be blood experts and better horse trainers.
We allow for care wherever and whenever its needed.

Style and Concept

WHAT STYLES DO YOU LIKE?

We have included a few photos for inspiration. The final logo will be used in conjunction with horse imagery.
You may find inspiration in the patterns from jockey silks.
We like the proposed layout and typeface. You may substitute another typeface, but we are happy with this arrangement.
The icon is the main focus of this assignment.

WHAT COLORS DO YOU LIKE OR HATE?

Our competitors use red and blue, we would rather be different.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

The icon must NOT include a horse, a horseshoe a horse's head or other similar commonly used graphics for equine-focused companies.

We need a single icon to represent our company that could be used in conjunction with our existing name and tagline. The icon must be independent from the text as we may wish to use the icon with our product names also. The icon needs to work equally well in full-color and one-color applications. It may be embossed on products, or stand alone on a jersey.

Our brand tagline is: Equine blood analysis. Anytime. Anywhere. Its in your hands.

Materials

Contract
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