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LET ME TELL YOU ABOUT US:

My client (HumANDYnamix) is a strength and conditioning coach for elite professional athletes, and has developed an organic post-work out supplement/drink for athletes for which we need to create a brand.

HERE IS WHAT WE NEED:

We are looking for a logo for the drink, and ultimately a label that will include the logo.

The drink will be sold online and through all natural food health product distributors, and hockey rinks.

OUR TARGET AUDIENCE IS:

Youth Athletes and Elite Athletes - Organic consumer, natural foods consumer. Specifically hockey players, in particular junior hockey players.

Parents will know the product is natural, safe and healthy for their children. The children will see it a supplement that will help them play hockey better.

WE LIKE THESE EXAMPLES:

Examples of the image we would like to achieve would be the following, they are clean and fresh looking:

http://www.outblush.com/women/images/200...

http://www.genesispureexperience.com/ass...

These are other examples of organic energy drinks/powders - however the branding is not quite what we are looking for.

Ultima Replenisher - http://www.ultimareplenisher.com/

Gu Energy - http://www.guenergy.com/

Eload -http://www.medioncorp.com/e-load-snapshot-p136227

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The drink is specifically tailored for hockey players but it can be used by all athletes. Some ideas for the logo would include it reflecting the word "ICE" and could include a hockey theme.

Colours:

white

blue - pantone 285 pc

silver (metallic) - as an accent colour

Materials

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