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There are no client updates at this time.

Tell us what you need

What is the exact name you would like in your logo?

Mill Valley Swirl

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

1.) Ice cream and treat shoppe.
2.) Serving families but with sophisticated and modern appeal. We ARE NOT looking for cutesy! and we absolutely want to avoid the stark, all white, "yogurt shop" look and trend. We want to be more retro. in our brand - think Warby Parker meets the Old Town Ice Cream Shoppe
3.) Fresh, fun and something for everyone - we live in a upperclass town so need to service the parents who don't necessarily want the calories of ice cream but appreciate and love the experience that goes along with taking their kids to an ice cream shop and they can grab a coffee or snack, for themselves, as well.

What logo styles do you like (image + text, image only, text only, etc.)

We are transitioning from being a self serve frozen yogurt shop (the trend has run its course!) to an ice cream, frozen yogurt, coffee and treat shop. I am most drawn to the look of vintage labels as I think that is a reflection of the experience we are trying to create - modern meets old town. Some inspiration links below + links to what we are going for with the interior look. It would be outstanding if we could merge all this to create a fresh logo.

Logo inspiration: http://graphicriver.net/item/45-vintage-...

Another one: http://www.thevintagecateringcompany.com...

Interior design inspiration: https://www.pinterest.com/pin/2101915075...

More interior: https://www.thrillist.com/venue/eat/denv...

More Interior: http://www.foodandwine.com/slideshows/qu...

Do you have any other info or links you want to share?

The colors we are working with are charcoal grey, white, pink and a small splash of lime green. That can be reflected in the logo or not. Our awning is going to be dark charcoal grey and white striped and the logo will be placed on that. It would be ideal to nail the design and then work through different color themes. This is an example of the awning it will be placed on (in the center on top of stripes): https://www.pinterest.com/pin/2101915075...

We will also have the logo in the interior, on solid walls, etc so need to think through how this all translates.

Lastly, we would like to say the following on the Logo:

Mill Valley Swirl
Est. 2010
Ice Cream, Frozen Yogurt, Coffee and Treat Shoppe

The files uploaded are samples of what another, local designer created. It is "ok" but needs color and looks a little crowded to me. too much "stuff" going on. I want it more clean. I think it needs a "step up" with design and reflection of brand but thought it may be useful. I think the banner is too thin as well.



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