LET ME TELL YOU ABOUT US:
We are a charitable foundation raising funds for schools in need throughout the US. Our product is a simple silver circle on a string bracelet. The bracelet is constructed by kids in exchange for a letter stating that they have participated in a community service project. For every bracelet sold, 50% of the proceeds will go directly to a school in need. The bracelet can either be purchased wholesale and used as a fundraising item, or purchased retail. Prices: Single string: $4.00, Double String: $5.00 (Retail) Can be worn on wrist or ankle.
HERE IS WHAT WE NEED:
Logo for packaging and Point of Sale-Bracelets are packaged on a 4" x 5" card with a hole for hanging on a display rack. Logo will need to be used on all Point of Sale materials (possible postcard with mission satement) and on our website. May also use logo on shirts sometime in the future.
OUR TARGET AUDIENCE IS:
Middle-school through adult male and female. School students (esp. college) will either buy the double string bracelet with their school colors, or singles to layer. The bracelet also has somewhat of a "surfer" vibe to it, so we expect them to do well in the summer months. We want the consumer to feel that the bracelets are hip, with a bonus of doing something philanthropic by wearing it. We will need the purchaser of the bracelet to be able to log on to our website and see photos of the recipient achools, as well as feedback from the students they are helping.
WE LIKE THESE DESIGNS:
We initially were leaning towards a "school" type theme, but that is not a must. Needs to be current with younger buyers, but cool for their parents, too.
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