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Business Info

Business Name

Experience Agency

What is the exact name you would like in your logo?

EXPERIENCE AGENCY

Target Audience

What is your industry?

Business Consulting, Marketing Management, Creative Agency, Experience Agency

Describe the target audience for your logo

The Experience Agency is currently a firm providing marketing services for small and medium sized clients.

Our primary service is managing marketing for our clients. They outsource their marketing to us and we manage their marketing plans, schedules, budgets, campaigns and suppliers. We specialize in managing marketing from a customer centric perspective - we generate service blueprints that map and track the entire client relationship life-cycle across media and time.

What are the top 3 things you would like to communicate through your logo?

The Experience Agency is evolving. Our goal is to become the dominant service desk for International clients developing customer engagements that are experiential and traverse digital and physical mediums. By creating data pertinent experiences, we help our clients build loyal customers. We are in the process of securing equity financing that will allow us to launch micro-conference centers. These will become the home for our experience services. Although these centers will hold a different brand, the Experience Agency will remain the "in-house" agency servicing all client marketing, presentation, and experience needs.

Our evolution is global. We currently help clients in Europe and America. We are also evolving to the needs of the new world order. The growth of Latin America, China, and India are important elements in our strategy. As such, the Experience Agency must be accessible to a global audience and relevant in many languages.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

The logo should include "EXPERIENCE AGENCY" and a watermark/icon that is the primary focus of the logo.

What colors do you want to see in your logo?

#0477F7 should be used but it does not have to be the dominant color.

With regard to color, we are open to most explorations. Be aware, that in most applications, the logo will be on black and dark grey where possible (website and business cards) and that the icon/watermark needs to "pop".

What colors do you NOT want to see in your logo?

violet, i hate violet
brown is like poo
orange is not the old or the new black

Where will your logo be used (print, website, etc.)?

Initially, the logo will be used for corporate identity and digital presence.

Do you have other info or links you want to share?

About the logo:

The end result should inspire a modern sentiment balanced with a timeless aesthetic.

The logo should include "EXPERIENCE AGENCY" and a watermark/icon that is the primary focus of the logo.

The logo should relate to all cultures by using primal iconography/organic shapes (read: fire or plants). However, it is important not to develop iconography that represents existing political symbolism (E.g.: The tree silhouette in India)

The logo should be able to adapt to different character sets. Just like Coca-cola, we want to be able to replace a greco-roman character set with the pictogram-based Chinese character set without altering the logo layout.

The term "experience" also provides some challenges. In the last 20 years many technology companies have used "X" or "XP" as part of their branding of this term. This is not a lineage we particularly want to follow. A more subtle use of "X", "E", and/or "A" in the iconography is good but it must be subtle.

With regard to colour, we are open to most explorations. Be aware, that in most applications, the logo will be on black and dark grey where possible (website and business cards) and that the icon/watermark needs to "pop".

Checklist:

Linguistic adaptability
Global reach
Timeless aesthetic
Includes "EXPERIENCE AGENCY"
Includes Icon/watermark
Icon/watermark is primary focus, and...

* Something that represents growth
* Shapes that look organic like plants and/or fire.
* Must be powerful and visually interesting enough on its own
* Subtle inclusion of "X", "E", and/or "A" ?

Please also provide:

Long form of logo for vertical spaces
Square form of logo for horizontal spaces
Logo color set for dark surfaces (E.g. website and business cards)
Logo color set for light surfaces (E.g. proposals as .pdf or printed on white stock)

Materials

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