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LET ME TELL YOU ABOUT US:

Our core philosophy is to positively affect change in the world in which we live, play, and do business.

Hydro Flask makes insulated stainless steel water bottles that keep hot drinks hot and cold drinks cold.

From day one, HydroFlask has given back. After a customer buys a flask, he or she can go to fivepercentback.org and choose a charity to receive 5% of the purchase price of the flask. Do well for yourself and your favorite charity.

We are fun, honest, pure, genuine, design-forward & eco-groovy

We are going to judge each design against who we are.

You will see these bottles offered in REI, Whole Foods, Trader Joes & upscale, locally owned grocery stores and outdoor retailers.

Heres some cool stuff about Hydro Flask.

Hydro Flasks are environmentally friendly - using a flask keeps tons of plastic out of landfills and your innards.

Hydro Flasks are healthy - they're made from 18/8 stainless steel to ensure no BPA's, chemicals or harmful liners. Check it out on the website.

Hydro Flasks keep hot hot and cold cold - steel technology creates a vacuum seal between 2 layers of stainless steel prohibiting temperature exchange for 12+ hours.

Hydro Flask won't "sweat" when holding a cold liquid on a humid, summer's day.

fivepercentback.org - is a Hydro Flask initiative to allow the consumer to choose the charity that receives the benefit of 5% of the purchase price of the Flask - 5% was started on day one of the company's history. We have partnered with organizations that promote environmental stewardship, healthy lifestyle choices, emergency response, human/animal services, and many more that unite people and bring about change.

100% satisfaction guaranteed

Functional Design - exact mouth size, finger ergonomics in lid design.

Light and touch enough to carry everywhere

Check them out at: http://www.hydroflask.com

Check Out 5%back at: http://www.fivepercentback.org

HERE IS WHAT WE NEED:

A simple logomark and type treatment for HydroFlask.

We are fun, honest, pure, genuine, design-forward & eco-groovy

We are going to judge each design against who we are.

Acoustic not electric.

Both the logo and logotype should be able to work alone and should look way cool on everything from shirts and hats to the flasks themselves.

It has to work in one color as well as it does in four.

When presenting logos please show the logo with and without the logotype.

OUR TARGET AUDIENCE IS:

The quintessential Whole Foods/Trader Joes shopper - active, young and young at heart. Think eco-conscious glam. Lets go for the alphas in this market, the rest will follow.

WE LIKE THESE DESIGNS:

We like the handmade nature of this logo - http://www.sanuk.com/

This too - https://www.smartwool.com

We like the indie feeling of this - https://www.crumplerbags.com

It might seem like it, but we dont have to have a little man or woman in our logo.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Nothing too slick.

Nothing too hippie or granola.

Everything in between is fair game.

And these:

(Its not that we dont like them, its that we cant do what theyre doing.)

http://mysigg.com/index.asp

http://www.kleankanteen.com/

http://www.nalgene-outdoor.com/

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