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Business Info

Business Name

Rooster

What do you do?

We provide high quality clothing to the avid bird hunter through niche channels and through social networks.

What is the exact name you would like in your logo?

Rooster

Target Audience

What is your industry?

Outdoor/Hunting Gear

Describe the target audience for your logo

Men are the audience. Men who own guns, drive trucks, wear hats and eat meat. Their median age is around 45.
Hunters have an unequaled passion for their outdoor traditions, spending 220 million days in the woods, fields and wetlands each year and nearly $2,000 per person on firearms, ammunition and other equipment and services. Thats $23 billion pumped into the economy, benefiting not only the manufacturers of hunting-related products, but everything from local mom and pop businesses to wildlife conservation in every state in America.

What are the top 3 things you would like to communicate through your logo?

The logo should have a sporty vibe and an "outdoorsy" feel. It should also convey swiftness.

NOTE: The name "Rooster" is inspired by what bird hunters shout when a male ring-necked pheasant ascends from the brush. Literally translated, the word would be followed by a bang (Rooster!). Feel free to explore designs with and without a bang.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image together will be a common application. However, the logotype and icon should both be strong and distinctive enough to stand alone.

What colors do you want to see in your logo?

Please refer to the color palette found in the feathers of a ring necked pheasant. It offers an array of hues that span the wheel. A sampling of these colors is attached to this project, but feel free to explore the possibilities at will.

What colors do you NOT want to see in your logo?

Any colors other than those you can find on a male ring-necked pheasant.

Where will your logo be used (print, website, etc.)?

The logo will be primarily embroidered on garments. Although, web, print and screen printing applications (coffee cups, t-shirts and such) are inevitable.

Do you have other info or links you want to share?

Attached is a document that contains a sampling of colors from a photo of a ring-necked pheasant. Also contained are pheasant "poses" for inspirational purposes.

SOME ADDITIONAL THOUGHTS ON DESIGN:

- Keep it simple. The first thing we will do with the final is turn it over to an embroiderer. The cleaner and simpler the design, the better it will hold up.

- A literal interpretation of a pheasant is not necessary. Have fun with it. The interpretation of the bird is the opportunity to infuse the brand with personality.

GET CLOSE TO THE AUDIENCE:

To get a feel for the kinds of conversations this audience has with one another, check out this post (or any other post) at the following bird hunter forum:

http://www.ultimatepheasanthunting.com/f...

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