LET ME TELL YOU ABOUT US:
edib.ly is a food consumption application that helps you eat healthily by tracking what you eat and making personalised suggestions as to how to improve your eating habits. It can be used to aid a diet or simply as a fun way to a healthier lifestyle.
Edib.ly is a play on being edible.
HERE IS WHAT WE NEED:
We need a logo, a favicon, and an iPhone button. The logo will be used on the website, mobile applications and print.
OUR TARGET AUDIENCE IS:
The target audience is young, western, educated and both sexes but needs to have particular appeal to women. The product is designed to be useful in their daily life, improving their health and happiness.The product experience is memorable because it is magical.
We expect the likes of Ashton Kutcher, Lindsay Lohan and Jamie Oliver to be users of the application.
WE LIKE THESE EXAMPLES:
Modern web 2.0 type designs.
Feedburner, apple, ups, ebay, mailchimp, wired,
Some food or eating related inspiration
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
It must contain the word edib.ly
No more than 3 colors.
It does not have to be all lower case
It does not have to accentuate the . - although it must be present.
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