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Tell us what you need

What is the exact name you would like in your logo?

Hansen Staker Campbell & Company

What is your industry?

Consulting and Professional Services

What are the top 3 things you would like to communicate through your logo?

Trust
Modernity
Skill

What logo styles do you like (image + text, image only, text only, etc.)

We are looking for a logo and possibly a wordmark to go with it.

I like it when a logo can stand alone, or look nice with a wordmark--an example being the Nike swosh--looks good with the "Nike" wordmark, but also looks great on its own. I like simple logos. Rarely do I like a logo that gets to literal. I like logos that only try to convey one idea.

My favorite logos include the Mercedes Benz logo, the Olympic rings, the McDonald's arches, the apple logo, the NBA logo, the FedEx logo, the Playboy bunny, or the twitter bird.

Do you have any other info or links you want to share?

I have no links, but please see attached file. These are pages from a draft marketing plan. This is only a guide. A winning design will hold true to the ideas outlined in the attached file, while improving and refining them.

Our tentative color palette is #2C5570, #EACC79, #112331, #D59A29, and #242326. Submissions should have a similar feel, but do not need to be exact copies of these colors.

Our brand fonts are going to be Raleway and Lota. Any submissions for a wordmark do not need to use these fonts, but a wordmark that is selected must work well with these fonts, and I'm a bit skeptical that incorporating three fonts into the brand identity will look nice.

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