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Virtueel Platform would like to have a logo designed for an event Hot100 which they are organizing during PICNIC'08. The event is called: PICNIC Academy - Hot100 presented by Virtueel Platform

It's a whole day off sessions and workshops for the top 100 creative graduates in the Netherlands. This session ends with an open meet and greet between the Hot100 students and professionals. The Hot100 are chosen by their teachers of the new media/design academies or picked out by talent organisations. With the Hot100 event Virtueel Platform aims to give young talent a stage to present themselves to professionals in the new media and eCulture field.

Virtueel Platform is an internationally oriented, independent expertise centre. Virtueel Platform stimulates innovation and supports knowledge exchange in the field of e-culture in the Netherlands. It has an international focus and exchanges Dutch e-culture information and knowledge with the international cultural community.

Tags: Digital, New Media, Culture, Innovation, Technology, Art, Heritage, Interactive, Hot, Creativity and Talent


The logo should communicate that it's cool to be a part of the Hot100 group/network. If you are one of the Hot100's you are talented, creative and promising for the future.

-primaire audience group are graduates and students who finished their education and started to work in the field of new media and e-culture.

-the main target of having a logo are recognition, branding, visibility

-the message of the logo should be: The 'Hot100' are the most talented young people of the Netherlands in the new media and eCulture field.

-differentation from other initiatives; be original

-create an image that speaks for itself

Places where the logo will be used

-program booklet

-newsletter (print and digital)


-banners / outside print media

-html e-mail



-press release, free publicity


-online video


For who:

The logo will be used to communicate the Hot100 on different places. The group of graduates and post-graduates (boys & girls) are the primary group to reach, the logo has to make them feel unique and special. Next to that it has to be recognizable for professionals of the eCulture field and visitors of the Picnic conference.

Color wishes for logo design:

The Virtueel Platform website has a black and white logo and the primary colors Red, Green and Blue are used in the design. We have no wish for a special color, so please feel free to pick the best one for the Hot100 logo.

Design proces

-director and program manager make decision of final logo from all concepts delivered

-after first revision one possibility to fine tune logo

Time frame

-23rd of july - deadline design logo

-25th of july - finale logo

-25th of july - delivery different versions of logo (.eps / .jpg / .svg / etc)

-payment after receiving all files and guideline of used fonts and colors, etc).






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