LET ME TELL YOU ABOUT US:
Hello everyone!! Colin Cuite is an independent contractor in New York State, specializing in home remodeling and new construction. Colin has over 20 yrs experience in all phases of home remodeling projects, from NYC brownstones, luxury country estates, & suburban projects updating kitchens, bathrooms, decks. No job too big or small.
When youre building or fixing up a home, its nerve-wracking. Lots of money. You've either been burned before by a contractor who didn't deliver or you've never worked with one before and you've heard all the horror stories. And it always seems to cost more & take longer than it's supposed too.
Not with Colin. He's truly is a cut above. He is one of the nicest guys you could ever meet. Smart, funny, and humble. You can't ruffle his feathers. Always smiling. He's a great listener. He's patient, creative, and has a passion for detail (yes, he's a nitpicky perfectionist but that's a good thing). He truly LOVES what he does.
When you contact him, he calls you right back. When he says he's going to be there, he's there. When there's the inevitable unexpected problem, he's quick with an explanation and recommendations for how to solve the problem.
I know this may sound too good to be true, but it is. When you call him, he's the guy that shows up. While he brings on select tradespeople as helpers or subs, he's always managing the entire project. He's not looking to grow to be a big company--Colin enjoys the satisfaction of working closely with his clients, getting his hands dirty, and creating beautiful results. One happy client at a time.
In the end, Colin believes homeowners are looking for great quality, a good value for their money, and attentive personal service. That's his promise
HERE IS WHAT WE NEED:
We want a logo that can be used prominently and consistently across a variety of media:
1. Business card
3. Advertising (a business card advertisement in local newspapers has proven very effective)
4. Marketing collateral
5. Web site
6. Press releases
Yes, we'll need your help on developing these other solutions once we've got the logo from a designer we really like.
Your choice on colors. Logo needs to work for black and white advertising too (like newspaper classifieds).
OUR TARGET AUDIENCE IS:
Homeowners in suburban/rural New York State. Along the Hudson River Valley in Washington and Columbia counties. In this area, there are many historic homes. So the renovation projects bring an extra set of challenges when you're trying to preserve but also update a home that's 100, 200, or even 300 years old! There's new construction too--from McMansions to contemporary.
Over 80% of target customers will be current homeowners looking to remodel an existing property--either their current home or a home they've just purchased. In this part of New York State, there are a lot of weekenders from Manhattan. Perhaps up to 20% of prospective clients will be looking for new construction.
PLEASE NOTE: Because of his wife's career, Colin and his young family (3 kids) are moving to a new part of the Hudson River Valley. So while Colin will bring 20+ years experience to his new community, he'll be starting from scratch as the new guy in town. So we are looking for a logo that can help introduce Colin and his business to a new local community.
Ideally, we'd love a logo that conveys what may be two opposing messages: 1) FRESH and TRULY DISTINCTIVE to try to capture Colin's genuine caring and supportive personality; 2) represents the homes and history of the beautiful Hudson Valley: QUALITY, CLASSIC, SIMPLE BUT ELEGANT, and ENDURING
WE LIKE THESE DESIGNS:
See PDF we did previously. Don't feel compelled to use any design, color or type treatment though. Just gives you an idea of what we've done before.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
1. Priority to the business name: HOMEStyle (or different variations, like Home+Style, HomeStyle, or ???)
2. Tag line (see above)
3. Principal's name: We don't know whether putting the name "Colin Cuite" in the logo is a good thing or not. What do you think? We're open to treatments with and without the name. We don't want it to get cluttered, but as an independent craftsman working in a small community, we also recognize the value of name recognition (and also know that Colin's name has visual symmetry and alliteration too).
Is anything that's too obvious--if you look at this logo and compared it the other's that you'd see in the yellow pages or local newspaper classifieds. We don't want a design that is too detailed or cluttered.
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