• Award$200
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Business Info

Business Name

Fitness Home Delivery, Inc

What is the exact name you would like in your logo?

Fitness Home Delivery, Inc

Target Audience

What is your industry?

Fitness - Personal Training

Describe the target audience for your logo

My target audience is anybody who doesn't want to, isn't able to, or doesn't have the time to get in the car and drive to the gym. This audience would include people who are retired. I'm especially targeting the baby boom generation that wants to live an active lifestyle during their retirement years. My target audience will also include stay at home moms & dads who have trouble getting to the gym due to the constraints of parenthood but want to lead an active lifestyle. My audience members are not people who want to get "buff". Instead, I am targeting people who want to maintain or improve their health through fitness. My company will focus on health-focused fitness not performance-focused fitness. I am not targeting muscular athletes. My target audience will be the typical American that is perhaps overweight and may or may not have some medical issues. For whatever reason, they now want help in maintaining or losing weight, maintaining or improving health, and living an active, healthy lifestyle. However, they don't want to go to the gym. Perhaps they are uncomfortable at the gym, or it is too far away or too crowded, or they just can't get away from the kids.

What are the top 3 things you would like to communicate through your logo?

1. I make it easy. I come to your home, I bring the equipment, and I show you how to achieve fitness.
2. I will make it fun. We won't just be standing in your living room doing bicep curls with dumbbells. There will be a wide variety of exercises and equipment used.
3. I will be flexible. Lack of time is one of the biggest reasons for not exercising. I will work with your schedule.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image with text.

What colors do you want to see in your logo?

I am open to any colors, however I would like to be able to print this logo on business cards, t-shirts, brochures, etc.. Therefore, I assume that less color means less money at the print store.

What colors do you NOT want to see in your logo?


Where will your logo be used (print, website, etc.)?

Everywhere. Business cards, websites, forms and brochures, newsletters, marketing materials, t-shirts, polo shirts, workout shorts, on the side of my car, etc....

Do you have other info or links you want to share?




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