About Your Company
We are creating a brand 'Home Genie Pro' brand. The logo will incorprate the genie into the logo and should convey the genie effect to your home improvement needs. Color palette salmon, purple (but open to others) want to stand out in a cluttered space. No hex direction.
We are thinking the first 3rd of the page will be like a playful video of all the things that could go wrong with DIY. Then how the genie solves their needs. 3rd-part would be the POS. This should give a sense of the genie personality.
We are thinking of a round genie equipped with a hat and tool belt. Typical genie stuff, but have fun with it. This logo should be playful and fun, but evoke confidence in our ability to get the job done. We want our brand to be relatable, such as a neighbor you ask for roofing referrals from.
We will offer a range of home improvements tools (windows refurb, gutter replacements, etc). So the logo needs to be generic in the home improvement space.
We are not looking for a macho man who can build stuff. Kinda the rest of us who know it can be done but think it is better to hire someone who knows what they are doing.
We are targeting homeowners who desire home improvements (via one of our partners) and knows that they shouldn't do it themselves, or through the web experience they learn they are better off handing it off to a pro.
Home genie takes your dreams and makes them come true. And you don't have to risk messing it up, doing it wrong, or paying more then you should.
Screen / Digital
Preferred Logo Style
Colors to Explore
Home Genie Pro
Top 3 Things
know-how, trust, avuncular
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