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Let me tell you about us.

Scott Felder Homes is a builds homes that are high-end production homes. They are not custom homes, but they are very nice homes, with the quality and feel of a custom home.

We build the best quality home for the money. We build the BMW of homes. We are targeting a lifestyle buyer who is willing to pay a little more for their home to get the best quality and features.

We have a long-terms goal as grow company to 200 homes per year.

Here is what we need:

As we stated, we need simple clean logo design for our company, which will be used on web, stationery, etc.

Our company name is: Scott Felder Homes

and we dont have any tagline.

Target audience:

The buyer is 35 -55 years old, generally the woman is the primary purchaser. This is a working man, his wife and generally a 1-2 children. They are middle to upper income and concerned about getting the best quality lifestyle for their money.

Our main competitors:

http://www.tollbrothers.com/

http://www.mercedeshomes.com/

http://www.drhorton.com/

Our design absolutely must have:

We would like to se a number of options. But we definitely want to see at least a couple of ideas that use the initials of the builder (SF) in the icon. We will be making a brass plaque that we will affix to each home that has the icon on it, so an SF would make the most sense.

Prefer cool color palette, not primary colors but high enough contrast that the logo can be seen from a distance on a sign. Signs will be the primary advertising medium for this builder.

For font type We prefer a modern look. Type can be serif or san serif so long as it is clean, and modern looking.

Things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc:

Dont want bright red, yellow, green or blue. Avoid primary colors.

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